Colorful Revolution in the Living Rooms

Hogai is a brand that attracts attention and stays in memory for a long time. Its products naturally bring a smile, adding energy and optimism to interiors.

Challenge

Our goal was to create a visual identity that captures unique vitality and optimism, while also bringing order, consistency, and recognition to the brand.

Approach

We reached for the sources of joy. The new visual identity of Hogai is a balance between expression and organized structure. We created the brand mark – simple, yet full of character. Graphic and dynamic at the same time. Every element – from a vibrant color palette to graphic layouts – has been designed to evoke a smile and highlight the brand's optimistic personality.