Guardian of Good Style

Rebranding opened LARECO to new customers. The brand has become more recognizable, attractive to professionals, and clear to individual clients.

The brand has gained a distinct identity and a coherent offer that allowed it to move beyond the flooring manufacturer category. Today LARECO co-creates modern interiors and has a real impact on their style.

Context

We buy wooden floors rarely - on average once every 8 years, and sometimes once in a lifetime. Brands are unaware, and there is information chaos at the points of sale: hundreds of patterns, colors, and possibilities.

LARECO is a company with over 50 years of history, valued for its quality and richness of shades. The problem was not the product, but the lack of a distinct image. Rebranding was meant to change that.

Challenge

The goal was to streamline the offer and design a more intuitive shopping experience, especially with a portfolio of nearly a thousand items.

LARECO also wanted to reach more demanding customers: architects, designers, and international clients. For them, not only quality matters, but also style. The brand needed a strong narrative and a distinct character to stand out in the world of design.

Solution

The slogan “Guardian of Good Style” became the foundation of the new strategy. It is a declaration of confidence and a nurturing approach to aesthetics. So that the customer feels confident in their choice.

We designed a minimalist logo, elegant typography, and a natural color palette that emphasizes the material character of the brand. Communication was based on emotions and aesthetics. Instead of talking about products, LARECO started telling stories about interiors and lifestyles. In addition to the new visual identity, we also developed a complete brand strategy, product architecture, and a concept for displays at points of sale.