Vegan elegance in harmony with nature

New Orchard has been building a narrative from the very beginning that resonates with conscious, sensitive recipients. It is a brand that does not need to loudly proclaim its values; they are felt in every detail. Today, New Orchard is not just beautiful products. It is a thoughtful, mature story about a world where one can be oneself and be in harmony with nature.

Context

New Orchard is a brand that introduces 100% vegan footwear and accessories to the market. Its foundation is ethics, respect for nature, and the belief that fashion does not have to compromise. Being a vegan brand is more for New Orchard than just the elimination of animal-derived materials; it is about consciously designing the entire production process with full transparency and responsibility.

Veganism for them is not a label, but a way of life. The brand refers to the idea of paradise understood not as a place, but as a way of being — light, harmonious, and conscious.

Approach 

We wanted New Orchard's visual identity to be associated with gentleness and tenderness towards animals and nature. We created a light, subtle typeface that brings a breath of lightness and empathy to the brand. Additionally, we developed a symbol that plays a key role in the brand's identity – a combination of the letter 'N', a clover symbolizing happiness and joy, and a footprint. This symbol is the essence of harmony between elegance and care for the environment.

Solution 

The brand identity we delivered encompassed communication strategy, visual identity system, and comprehensive guidelines in the form of a brand book. All elements create a coherent ecosystem that allows the brand to operate freely but consistently.

The brand's aesthetics is a balance between Italian lightness and Swiss precision, which is highlighted by the idea: Designed in Italy, Perfected in Switzerland, Imagined by Poles.